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Participants in the LaborArtory delved into cultural marketing, social media marketing, and content creation on Saturday, January 29th. Mr Michail Marmarinos, General Artistic Director of the 2023 Eleusis European Capital of Culture, stole the show during the workshop. Mr Marmarinos shared his valuable experience and knowledge with the participants, as well as discussed the artistic vision that underpins the Eleusis 2023 programme.
Last Sunday’s workshop, on January 30th, focused on the concept of brand and branding awareness. What is it about our brand that makes it appealing and approachable? Inclusion is one of the most important aspects of today’s branding and marketing. Ms Monica Tsilimperdi, Head of the Directorate for the Development of Modern Creation, Ministry of Culture, and member of the Board of Directors of 2023 Eleusis European Capital of Culture, and Mr Antonis Rellas, director and disabled activist, enlightened the participants on the subject of inclusivity, providing useful examples and inspiring comments.
2023 Eleusis European Capital of Culture, MENTOR, the participants and the programme’s coordinator, wish to express their appreciation for the discussion.
