Market Research Society (2018) Application of Research winner: Christmas LIVE – Aldi shoppers’ journey to Christmas; McCann Manchester (agency).
Market Research Society (2018) Public Policy/ Social Research winner: Measuring the socio-economic impact of changes to PIP eligibility criteria for people living with MS: A participatory approach; ICM Unlimited (agency).
Market Research Society (2018) From Brexit to Beckham: How information spreads on Twitter – IPD Megabrands (agency) and Twitter.
American Marketing Association (2019) Definition of marketing research.
Kannan, P. K., & Li, H. A. (2017) ‘Digital marketing: A framework, review, and research agenda’, International Journal of Research in Marketing.
Oxfam Australia (2019) Made in poverty: The true price of fashion, accessed at whatshemakes.oxfam.
Market Research Society (2018) Financial Services Research winner: Beyond the data – A customised cultural immersion into payment technology; Ipsos MORI (agency) Vocalink – a Mastercard company.
Flores, J., Baruca, A., & Saldivar, R. (2014) ‘Is neuromarketing ethical? Consumers say yes. Consumers say no’, Journal of Legal, Ethical and Regulatory Issues