29/01 – Marketing, Content Creation & Marketing, Social Media Marketing

Link εργαστηρίου: https://zoom.us/j/95772555303

Σάββατο 29/1/2022

Ώρες: 11:00 – 14:00

• 11:00 – 12:00 Marketing: Αρχές marketing, market research (Πάνος Γκιόκας – MENTOR)
• 12:00 – 12:30: Content creation & Marketing (Άλκηστις Κοντοπούλου – MENTOR)
• 12:30 – 13:00: SoMe marketing (Γιάννης Παππάς – MENTOR)
• 13:00 – 14:00 Guest talk: Μιχαήλ Μαρμαρινός, Καλλιτεχνικός Διευθυντής 2023 Ελευσίνα ΠΠΕ / σκηνοθέτης, ηθοποιός, ακαδημαϊκός
  

ΠΑΡΟΥΣΙΑΣΗ:

Recording 3ου εργαστηρίου:

Βιβλιογραφία:

Αρχές marketing – Market research

• Market Research Society (2018) Application of Research winner: Christmas LIVE – Aldi shoppers’ journey to Christmas; McCann Manchester (agency).
• Market Research Society (2018) Public Policy/ Social Research winner: Measuring the socio-economic impact of changes to PIP eligibility criteria for people living with MS: A participatory approach; ICM Unlimited (agency).
• Market Research Society (2018) From Brexit to Beckham: How information spreads on Twitter – IPD Megabrands (agency) and Twitter.
• American Marketing Association (2019) Definition of marketing research.
• Kannan, P. K., & Li, H. A. (2017) ‘Digital marketing: A framework, review, and research agenda’, International Journal of Research in Marketing. 
• Oxfam Australia (2019) Made in poverty: The true price of fashion, accessed at whatshemakes.oxfam.
• Market Research Society (2018) Financial Services Research winner: Beyond the data – A customised cultural immersion into payment technology; Ipsos MORI (agency) Vocalink – a Mastercard company.
• Flores, J., Baruca, A., & Saldivar, R. (2014) ‘Is neuromarketing ethical? Consumers say yes. Consumers say no’, Journal of Legal, Ethical and Regulatory Issues

Χρήσιμα links για social media marketing

• https://buffer.com/library
• https://blog.hootsuite.com
• https://www.socialbakers.com/blog